On ( 02,December,2023) , (Nermeen Ahmed Sayyad) published a new study in (Migration Letters) titled (How Do Clients Perceive Businesses That Advertise on Facebook: The Case of Palestinian Companies). The article aimed to (investigate the client’s perception of the businesses advertising on Facebook in conjunction with the case of Palestinian companies). The results of this study demonstrated that (Both the decision factors and the perception factors have a positive and significant impact on the consumer buying decisions of the product when made through Facebook advertisements. The case of the Palestinian organizations indicates the strong influence of demographic factors such as gender, age, usage of Facebook and frequency of usage specifically on the purpose of using Facebook. Currently, most Palestinian consumers use Facebook for their socialization purpose and not for connecting with brands. This may be the reason the performance of the brand on the Facebook advertisements is not contributing to overall brand perception directly but rather through the word of mouth communication from friends and family suggestions and social advocates and influencers. Although there is a positive perception among the consumers about Palestinian brands yet these perceptions are mainly influenced by indirect factors and not Facebook advertisements. The findings have substantiated the main factors to be considered in future social media marketing strategies such as familiarity with the product, graphical images, content and Facebook feature themselves. All these elements will help the Palestinian organizations to increase recall attributes about the products and services among the customer creating more impulsivity among them(Rana, et al., 2019). For more information about the study, please contact the main author at (This email address is being protected from spambots. You need JavaScript enabled to view it.).
