How Do Clients Perceive Businesses That Advertise on Facebook: The Case of Palestinian Companies

On ( 02,December,2023) ,  (Nermeen Ahmed Sayyad) published a new study in (Migration Letters) titled (How Do Clients Perceive Businesses That Advertise on Facebook: The Case of Palestinian Companies). The article aimed to (investigate the client’s perception of the businesses advertising on Facebook in conjunction with the case of Palestinian companies). The results of this study demonstrated that (Both the decision factors and the perception factors have a positive and significant impact on   the   consumer   buying   decisions   of   the   product   when   made   through   Facebook advertisements. The case of the Palestinian organizations indicates the strong influence of demographic factors such as  gender,  age,  usage  of  Facebook  and  frequency  of  usage specifically on the purpose of using Facebook. Currently, most Palestinian consumers use Facebook for their socialization purpose and not for connecting with brands. This may be the reason   the   performance   of  the  brand   on  the   Facebook   advertisements   is   not contributing  to  overall  brand  perception  directly  but  rather  through  the  word  of  mouth communication from friends and family suggestions and social advocates and influencers. Although there is a positive perception among the consumers about Palestinian brands yet these   perceptions   are   mainly   influenced   by   indirect   factors   and   not   Facebook advertisements. The findings have substantiated the main factors to be  considered in future social media marketing  strategies  such  as  familiarity  with  the  product,  graphical  images,  content  and Facebook feature themselves. All these elements will help the Palestinian organizations to increase recall attributes  about  the  products  and  services  among  the  customer  creating more impulsivity among them(Rana, et al., 2019). For more information about the study, please contact the main author at (This email address is being protected from spambots. You need JavaScript enabled to view it.).