On (1/10/2020), (Ahmad Mohammad Herzallah) published a new study in (Journal of Asian Finance, Economics and Business (JAFEB)) titled (Effects of Technological, Organizational, and Environmental Factors on Social Media Adoption). The article aimed to (This study investigated the impacts of SM adoption on SMEs’ performance in developing countries, specifically Pakistan). The results of this study demonstrated that (The findings suggest that SM has a significant effect on SMEs’ performance. Despite this substantial impact, budget allocation remains less than 25%. Furthermore, 41.7% of SMEs studied only used SM minimally for marketing. This paper suggests that SM enables SMEs operating in developing countries to connect effectively with customers, business partners, and other stakeholders on a more personal level because SM facilitates direct communications and immediate replies. Most importantly, this work highlights that SM adoption allows SMEs to build brand awareness and loyalty, improve customer relationships, and provide several benefits, including cost-effectiveness, relative advantage, visibility, and interactivity so that they can adjust to market conditions with limited resources. Ultimately, the proposed constructs provide a more detailed understanding of SM adoption for SME decision-makers.).
For more information about the study, please contact the main author at (the corresponding author Ali Bux: This email address is being protected from spambots. You need JavaScript enabled to view it.) or the scientific research office at (the email of our office).
